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Archive for August, 2009

Providing Value beats the Billable Hour

August 27th, 2009 by Steve Swann | No Comments | Filed in Business, Innovation, Problem Solving

Here’s a real world example of a major corporate re-thinking and re-inventing how they engage with others – and have others engage with them.

Time will tell if the model works. I really hope it does. The key benefit, as articulated in the interview, is that the relationship is outcome focused. The objective is finding a solution and making it work, instead of how much revenue can we generate or how much cost can we save.

I disagree in part with Amy Schulman’s assertion that the partners will have to  get used to making less money. Those Partners that really understand this new model and adjust their own structure, practices and process to make it work could end up making more money. In the end it’s the value that you can provide.

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ten books to start generating original ideas

August 24th, 2009 by Steve Swann | No Comments | Filed in Ideas, Inspiration, Learning, Tools & Resources

Interested in generating more ideas?  Here’s a great article from Bradley Hebdon from UXbyDesign

Good ideas are the foundation for all effective products, experiences and story-telling. And yet coming up with these gems can be one of the toughest parts of the creative process. These ten books will help put you in the right mindset to start generating original ideas.

There’s a list of 10 books, some focused on the tools and techniques of generating ideas, some look at how the brain deals with ideas, and others help you make the most of your ideas.

I have read a couple of these books. As for the rest – I’m off to Amazon.com right now….

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Simple Process to Manage your ideas

August 18th, 2009 by Steve Swann | No Comments | Filed in Doing, Ideas, Low Tech, Thinking, Tools & Resources

I recently listened to a Central University of New York (CUNY) podcast highlighting the work of Alan Furst.

Furst, speaking and reading from his most recent New York Times Best-Seller, “The Spies of Warsaw,” at the Best-Selling Author Series at Kingsborough Community College.

Listen to the Podcast

The interview and reading was interesting and what struck me was Alan’s process for writing. As I listened I thought how simple his method was. It could be adapted to any creative endeavor, in the arts or in business.

So, here’s my take on Alan Furst’s writing process adapted for idea generation.

Day 1: generate “x” number of ideas. The “x” number is important. Set a value, it doesn’t have to be high. It’s more about the process and having an objective.

Day 2: a quick review of Day 1’s ideas. Tweak them, expand them, reject some if necessary. Repeat Day 1 idea generation,

Day 3: final review of Day 1’s ideas. This is not about perfection. It’s about actionable. Ask – “what is acceptable and what can I action – now”. Repeat Day 2, Repeat Day 1.

Day 4: if you’re generating ideas for business or products action your first ideas. If you’re writing or painting you’re now done with your work from Day 1. Repeat Day 3, Repeat Day 2, Repeat Day 1.

And so on.

Great_Idea_Process

The power of this process is that there are steps for creativity (Day 1), steps for review and refinement (Days 2 and 3), and steps for action (Day 4 and beyond). It’s not about finding perfection it’s about keeping the momentum and continuous practice.

Go have a go.


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