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At Cisco Live last week the closing keynote speaker Guy Kawasaki boiled down the art of innovation into 10 easy and not so easy steps. Always an engaging speaker Guy gives some great insights.

1. Make meaning
2. Make a mantra (not a mission statement)
3. Jump to the next curve
4. Roll the dice
5. Don’t worry, be crappy
6. Let 100 flowers blossom
7. Polarize people
8. Churn, baby, churn
9. Follow the 10-20-30 rule
10. Don’t let the bozos get you down

via Guy Kawasaki Explains the Art of Innovation in 10 Steps – Channels.

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Last week I wrote about the idea killing phrase “Yes, But”. The following evening I joined some colleagues to discuss an ecommerce project they’re working on.

And yes, you guessed it – I caught myself saying “Yes, but…” I was killing their ideas. The good news is that after the first occurrence I caught myself  and was far more supportive and constructive.

What struck me was how easy it was to be negative. Here’s why.

It appears that we are “hard wired” to be negative, or at least to be far more cognitive to the negative. It goes back to our our primitive beginnings when it was necessary for us, as a species, to be constantly on the look out for potential sources of danger.

According to Cognitive researcher Nancy Etcoff, in her Feb 2004 TED presentation

Our negative system is extremely sensitive. It is our sentinal. It is there to protect us from danger.

The following screen shot of one of Nancy’s slides points out the extent of our “natural” negative bias

What’s really interesting here is the (happy) Marriage Formula:

a ratio of 5 positive remarks or inter-actions to 1 negative remark or interaction.

If we extend this into our innovation and creative thinking environment we can see how damaging negative comments can be. We have to work 5 times as hard to overcome a single negative response.

Working to improve our power over our brain works is not easy. So finding ways to improved your brain power should be worth looking at especially if the payoffs far out way the effort. Take a quick look at this brain optimindation program. and let me know what you think (excuse the pun).

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I recently read a great article from Business Week‘s head economist Michael Mandel. In the article he looks at the impact – or rather the non-impact – of innovation in the United States and world economy. He even suggests that the lack of commerialized innovation over the last decade could be considered as a contributing factor in the prevailing economic climate.

I’ve read and listened to many good debates on the causes of the current economic climate (including this one from CUNY). This is the first time that innovation, or the lack of it, has been suggested to have had such an impact.

There have been many commentators appealing to the business community to keep investing in innovation. But if we take Michael Mandel’s assertions to be correct it leaves us with one important question:

Does “business” actually have the capacity to deliver on the innovation promise?

One good thing from the current financial situation that might help is that businesses are being forced to be more effective through efficiency. There’s no fat on the plate anymore!

This is and will continue to force changes in thinking, changes in business models, and hopefully changes in how innovation is viewed, valued and invested in by business.

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