Near Misses | thinkinghow.com

Archive for the ‘Near Misses’ Category

not quite finishing the journey

July 3rd, 2009 by Steve Swann | 1 Comment | Filed in Disruption, Near Misses, Thinking

Here’s an example of thinking that’s gone 90% of the journey, and been undone in the final 10%. The picture shows a set of knives, spoons and forks made out of birch (wood). Nice style, nice idea, and they look nicely made. But they’re wrapped in plastic.

Here’s a nice sustainable idea diluted at the finishing line. We’re all guilty of similar actions. We focus in on a creative idea and forget about the context that it’s presented in. Truly effective innovations work on changing the fringe as well as the center; providing a platform for the idea to shine.