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here’s one of those ideas that seems so obvious – Sony Ericsson’s set of headphones that turn on and off as they are put in and out of your ears.

Of course!!

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Here is a short and delightful telephone automated response message – allegedly from an Australian High School.

The reason for including it here (other than it being very amusing) is that it lists what might be perceived as problems – until the final option that summaries the actual problem. What it illustrates is that our first thoughts in a problem solving situation are often quite superficial and based on unchallenged assumptions. Pushing on and challenging the assumptions will ultimately get you to the real problem. And therefore a real solution.

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I recently pick up the following bites (or bytes?) on the subject of creativity.

1. Creativity does not exist in a vacuum.
2. Creativity is free, work is where the value is.
3. Creativity is better shared.
4. Creativity can be fostered.
5. Creativity is not Design

via: YANKO DESIGN

And from Nigel Collin from Sydney Australia – 6 ways to frustrate creative people

1. Tell them how to do something.
2. Don’t respect them.
3. Give them loads of red tape.
4. Don’t tolerate their mistakes.
5. Lock them into a finite process.
6. Lock them into 9 to 5.

What do you think?

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