I recently saw an article at Yanko Design on a designers “vision” for a Harley Davidson – circa 2020.

Somebody pass me a helmet and a time travel ship because if this is what Harley bikes look like in 10 years, I’m so there. Designer Miguel Cotto pays homage to the big road hogs by keeping the large 883cc engine, complete with high revs and roars. The similarities end there. The design is almost tron-like in execution. Check out the wheel hubs. They’re actually giant bearings. I do see glimpses of Harley DNA in the center chassis but seriously, can you image any road warriors riding this?

What stunned me was the viciousness of the commentors’ criticism.

Hollow wheels: check. Utter lack of engineering know-how: check. Co-opting a brand that would never consider such a radical departure from their established aesthetic, much less one so shitty: check indeed.

This is a generic third-rate set of renders, and this is a designer I would expect is starving, given the stark lack of quality in his work.

and

Its funny…..you can always tell when somebody who is not familiar with the product that they are designing. So in the future safety and comfortability are a thing of the past? hmmm……can’t wait!

But there were some who had an open mind:

You folks need to let go of reality and just look at it for what it is; Wicked. I’m sure it can inspire someone to try something new. I think it would evolve into something a younger generation would want, rather than the old guard.

I was surprised that most of those who commented attacked the presentation of the idea or the idea itself. Virtually no one took the leap and “ran with the idea“. On a site and in a forum focused on presenting new designs and stretching the imagination this was really disappointing.

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Tags: challenges, communication, creativity, opportunity