not quite finishing the journey
Here’s an example of thinking that’s gone 90% of the journey, and been undone in the final 10%. The picture shows a set of knives, spoons and forks made out of birch (wood). Nice style, nice idea, and they look nicely made. But they’re wrapped in plastic.
Here’s a nice sustainable idea diluted at the finishing line. We’re all guilty of similar actions. We focus in on a creative idea and forget about the context that it’s presented in. Truly effective innovations work on changing the fringe as well as the center; providing a platform for the idea to shine.
Source: PSFK.com
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