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Two words to boost creativity

January 8th, 2009 by Steve Swann | No Comments | Filed in Ideas, Innovation, Solutions

There are two words that can help us achieve more creative and innovative thinking. Those two words are “What if”.

“What if” takes us from our current state directly to an imagined future state. It is an instant leap across a creative chasm. The chasm could be narrow and shallow, wide and deep, or any combination in between.

 
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“What if” immediately suspends all and any constraints (real or imagined) and allows us to visualise the finished state.

  • What  if … was bigger / smaller?
  • What if … went this way instead of that way?
  • What if … we do it / don’t do it on a Saturday?
  • What if we added / left out …?
  • What if…
  • What if…

The hard part of course is getting from the here and now to the imagined “What if”. It does need receptive and open minds ready to consider the imagined state.

Every “What if” won’t be a winner, infact very few will have any “legs” at all. But, to get to that gem of an idea, that break-through thought, that innovative seed - start with “What if”.




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beware the intelligence trap

September 19th, 2008 by Steve Swann | 1 Comment | Filed in Doing, Ideas, Innovation, Thinking

I’ve been reading two books recently and picked up a theme from both that’s worth mentioning.

 
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In Chip and Dan Heath’s book “Made to Stick” they talk about the Curse of Knowledge. In short this is the assumption that other people know what you know, or the inability to see things as other people might.

In Edward De Bono’s “Thinking Course” he talks about the Intelligence Trap and two ways that it manifests it’s self. The first is that intelligent people take a position and use their intelligence to defend that point of view. Equally, the speed in which an intelligent person can dispose of another’s argument simply reinforces the original position. And there’s the trap!

Does this imply that creativity and innovations come from those who are less intelligent? Not really. What it does say is that you need to look out for embedded attitudes that might be inhibiting your creativity.

Have you ever listened to or read an interview of a successful person where they’ve said “If I’d known then what I know now I probably wouldn’t have done it.” What got them through the hard time and past the failures? Was it simply naivety, was it just guts and determination, or was it a grand vision. It was probably all of those things and more. They certainly broke out of the Intelligence Trap and shattered the Curse of Knowledge.

How did they break the trap and shatter the curse? I think it was Openness. They were able to look for and consider alternate view points. They did it by challenging assumptions about the current state. They did it with passion, not for their current position but for finding something new, something not yet discovered.


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where do innovations come from

August 10th, 2008 by Steve Swann | 1 Comment | Filed in Ideas, Inspiration

In two recent posts I introduced very different examples of innovations – one was very practical, the other a very powerful concept.

The first was SPIN Farming which is a very practical, powerful, and profitable approach to small scale farming. The second was a short video introducing the Girl Effect; which is the concept that improving (saving) a girl’s life has exponential effect on her, her family, and her community.

What is interesting about these two innovations is that they have been arrived at from two completely different directions.

SPIN Farming is the build up of one concept upon another. The innovation comes as concepts have combined and been adapted within their new environment. In this instance the innovation is cumulative.

If we look at the “Girl Effect” I think that the starting point was a mass of research, observations, data and overwhelming everyday problems. The Girl Effect is a distillation of all of that until a single succinct diamond of a concept was exposed – save a girl, change the world.

That single line ties everything else together. Examine any element of the Girl Effect material and that single phase jumps out at you.

So why is this helpful? It illustrates that inspiration, ideas, creativity, and innovation can come from everywhere, from every direction. It can be a sequential building of a core idea or it can be refinement of much information down to a core concept.

What is valuable here is to acknowledge that innovation has many sources. Perhaps opening up our awareness and improving our skill at recognising those sources is one of the key tools in the innovator’s toolbox.



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