Two words to boost creativity
There are two words that can help us achieve more creative and innovative thinking. Those two words are “What if”.
“What if” takes us from our current state directly to an imagined future state. It is an instant leap across a creative chasm. The chasm could be narrow and shallow, wide and deep, or any combination in between.
“What if” immediately suspends all and any constraints (real or imagined) and allows us to visualise the finished state.
- What if … was bigger / smaller?
- What if … went this way instead of that way?
- What if … we do it / don’t do it on a Saturday?
- What if we added / left out …?
- What if…
- What if…
The hard part of course is getting from the here and now to the imagined “What if”. It does need receptive and open minds ready to consider the imagined state.
Every “What if” won’t be a winner, infact very few will have any “legs” at all. But, to get to that gem of an idea, that break-through thought, that innovative seed - start with “What if”.
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